Are You Stuck in the Weeds?

Brands are taking too long to make decisions. And everyone’s suffering. 

• On the job front, creatives interviewing are waiting forever for decisions - it’s disheartening, and also, the hiring process is also PART OF YOUR BRAND. We’re all consumers, potential donors, etc. 

• On the partnership front, we have it down and do our part to deliver great work quickly. When brands move excruciatingly slowly pre-contract, we sometimes decide we can’t work together. We need to be nimble to be successful, especially when it comes to social. 

Some getting-out-of-the-weeds ideas

• Trust the people you hired. Let them make decisions, build successes and prove themselves. 

• Ask yourself: What’s the worst that could happen? Approving something that doesn’t work isn’t a failure. You should learn something that informs what you do next. Hiring someone who isn’t a cultural match happens all the time. Why not ask to do temp to perm?

• Look up. Play to your highest best use. Leaders who are super focused on smaller decisions are sometimes avoiding the big ones. The big ones are why you’re here. Get out of the weeds.

• Get coaching. We’re happy to recommend someone. The right coach can help you let go; we get that it’s not always easy.

• Seek support: You might be having trouble because you’re short a senior person, either on the marketing or the creative side. If that’s the case, we have fractional marketers and CDs who can fill a gap, train your team, even go contract to perm if you want. 

How can we help?