We work strong

with a lot at stake->

THE CLIENT.

The Boys and Girls Clubs
of Boston + The Martin Richards Foundation

THE ASK.

It was time for another Massachusetts first. A first-of-its-kind initiative for youth all over Greater Boston, including 90,000 square feet primed for the inclusive, game-changing after-school programming.

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Brand DNA symbol Naming symbol Logo symbol Mission symbol Messaging symbol Marketing symbol Donor Materials symbol Strategic Advice symbol

THE WORK.

THE TOUGH STUFF.

  • Multiple stakeholders

  • Multiple audiences

  • Consensus building

  • Tight timeline

THE YES.

We aligned everyone and gave them what they need to do the outreach of their lives.

THE CLIENT.

ASICS

THE ASK.

ASICS is a brand that celebrates function and takes sport seriously. In sneaker world maybe more than any other, there’s a lot of noise, especially on social media, and ASICS needed to make OG attributes compelling.

THE WORK.

Cross Channel Evergreen Campaign symbol Illustrations symbol Animations symbol Interviews symbol User Generated Content symbol Behind the Scenes symbol

THE TOUGH STUFF.

  • Evergreen appeal a must

  • International approvals + rollout

  • Unsexy subject matter

  • Needed to create emotional pull

THE YES.

The content drove above average social engagement and positive sentiment globally and across several markets.

THE CLIENT.

TripAdvisor

THE ASK.

Debut travel insurance in a way that feels meaningful and urgent.

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THE WORK.

Naming symbol Campaign Strategy symbol Campaign Concept symbol Copywriting symbol Design symbol

THE TOUGH STUFF.

  • A big, diverse market

  • No time/budget for a shoot

  • Make an unsexy business line compelling

  • Showcase a meaningful benefit to the consumer

THE YES.

We successfully crafted a strategy to turn “your partner in planning trips” into “your partner in planning for anything.” In a fun, spirited way with nothing but stock images and great storytelling, we showed travel planners that everything they loved about travel made it worth protecting. (After this, we were called upon to help TripAdvisor many more times.)

THE CLIENT.

edX

THE ASK.

Bring a legacy brand tied to its Harvard and MIT roots into the future to connect with new audiences.

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THE WORK.

New DNA symbol hIQ symbol Tagline symbol Logo symbol Colors symbol Voice symbol Assets symbol Rollout symbol Strategy Consulting symbol

THE TOUGH STUFF.

  • An esteemed legacy brand, the first digital online courses

  • Extensive stakeholders with deeply held positions

  • B2C and B2B audiences

  • Wildly diverse demographic 

THE YES.

In a very short time, we helped shape research efforts, adapted key learnings into a strategy, and achieved consensus around DNA. From there, we built a strategic rallying cry, “Restless learners change the world,” and a new brand that brought the findings about users’ desire to change their lives to life for a new era and helped the team roll it all out in an impactful and meaningful way.

(Following this work, we were called on to continue with ad campaigns, a ten-year anniversary strategy, assets, and more. Ultimately, the brand was successfully sold to 2U)

THE CLIENT.

Melissa Shoes

THE ASK.

Help an established Brazilian shoe brand connect in the digital US market.

symbol Voice Guide symbol Visual Templates symbol Visual Identity symbol Launch Campaign symbol

THE WORK.

THE TOUGH STUFF.

  • A brand deeply loved and established in another country

  • Stakeholders accustomed to different audience priorities

  • A new CMO and limited US team

  • Multiple guidelines and approvals

THE YES.

We quickly digested the look and feel and rolled out a new voice designed to capture the attention of US audiences while designing a new visual digital language to streamline the day-to-day and help establish a US brand, allowing us to then focus on helping conceive more high impact key initiatives like launches and holidays.